dna x Imaging is a new Imaging and Printing Convention at drupa 2024

GaryPageau , ,
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drupa has announced, through a partnership with New C, drupa is a new five-day convention “dna (drupa next age) x Imaging” which focuses on the great importance of imaging technologies in print and communication, from June 1-5, 2024.

“We see many shared technologies and questions, as well as markets that overlap and mutually drive each other, within the imaging and print business. Therefore, together with ‘New C’ we developed the new format dna x Imaging, which will present new prospects to the international visitors at drupa as well as concrete business potentials,” says Sabine Geldermann, Director drupa, Print Technologies Messe Düsseldorf.

Woflgang Heinen

“Photography and print have always gone together: Newspapers, magazines, photo books, packaging and much more are hardly imaginable without printed images,” adds Wolfgang Heinen, CEO, New C GmbH & Co KG. “And the relevant technologies, too, show significant parallels. Printing an image is what makes the content relevant. What potential this has for the future will be revealed by dna x imaging.”

The first day of the convention is dedicated to “Imaging Artificial Intelligence: How AI defines the future of imaging and print.” In five short lectures, so-called “inspiration snacks”, known speakers will not only offer interesting background knowledge but demonstrate practical inspiration of how your business can be improved by this topic. A final get-together concludes the program each day. The further focus of the program on each day of the event are: “Tomorrow’s imaging print products” (2 June), “What exactly is image quality – and why should I think about it?” (3 June), “Sustainability as an advantage in competing” (4 June) and “Innovations as driving forces in the imaging and print markets” (5 June).

The convention dna X Imaging, included in the drupa entrance fee, will take place during drupa on the stage of the forum dna (drupa next age), in central Hall 7.0. The conference language is English. Alongside dna X Imaging, exhibitors are encouraged to present their products and services to visitors in this area.